The SEO mistake that cost me $2,000 in ghost sales
I found 47 broken internal links on my site after a content audit. Fixing them doubled my conversion rate within a month.
Last quarter, my analytics showed a weird pattern: people landed on my site, visited 2-3 pages, then dropped off. I assumed my content was weak. Turns out, my internal linking structure was a mess.
I ran a crawl with our content audit tool and found 47 broken internal links – pages I'd moved or deleted without redirects. One was a link from my best-performing blog post to my checkout page. That single broken link was likely costing me sales every day.
I spent an afternoon fixing every redirect and updating the internal links to point to relevant, live pages. The result? My session-to-checkout rate jumped from 2.1% to 4.3% in the next 30 days. At my average order value of $47, that's an extra $2,000 in revenue I was leaving on the table.
Don't ignore the technical stuff. A clean site structure isn't just for Google – it's for your customers who click a link and expect it to work.